Lowcountry Real Estate Market Update - January 2026

Housing Supply Outlook: A More Balanced Market Emerges

Across the broader Hilton Head Association region, inventory increased 6.2% year over year, bringing overall supply to 4.1 months.

• Single-family homes: 3.7 months of supply

• Condos/villas: 5.2 months of supply

Pending sales improved 7.0% year over year, with the strongest activity in:

• $250,001–$350,000 price range: +20.1%

• 4-bedroom or more homes: +14.0%

• Single-family homes overall: +10.6% 

This tells us demand has not disappeared. It has simply become more disciplined.

Area Market Highlights

Bluffton Real Estate (29910 & 29909)

Bluffton continues to show strength in both pricing and buyer activity

• Closed Sales: +16.6%

• Median Sales Price: +8.5% to $550,000

• Inventory: -4.5%

• Days on Market: Increased to 162 days

While homes are taking longer to sell compared to last year, pricing remains firm. Bluffton homes for sale, particularly in established communities and newer construction neighborhoods, continue to attract steady interest.

Hilton Head Real Estate – Condos & Villas

The Hilton Head condo market reflects a shift toward increased buyer leverage

• New Listings: +5.8%

• Closed Sales: -16.7%

• Median Sales Price: +6.1% to $582,500

• Inventory: +18.0%

With more options available, buyers have room to negotiate. However, well-located villas and strong rental performers are still moving.

Hilton Head Real Estate – Detached Homes

The detached segment tells a more active story

• New Listings: +16.5%

• Closed Sales: +16.4%

• Inventory: +9.7%

• Median Sales Price: $1,075,000

The median shift reflects price mix adjustments rather than weakening demand. Luxury buyers remain engaged, especially for deepwater, golf course, and renovated properties.

Hilton Head homes for sale in the single-family segment continue to outperform condos in both pricing stability and transaction activity.

Beaufort Real Estate: Supply Surges, Demand Holds

The Beaufort–Jasper County region experienced one of the most notable supply increases this month.

Demand Trends

• Pending Sales: +14.3%

• Closed Sales: +10.3%

• Strongest price range: $250,001–$350,000 (+21.3%)

• Luxury $1M+ sales: +29.4%

Mid-range homes and 4-bedroom properties led activity, reflecting strong interest from primary-residence buyers and relocation clients.

Inventory Expansion

Beaufort inventory rose 42.8% year over year

• Single-family inventory: +39.6%

• Condo inventory: +56.4%

• Months supply:

  • 4.4 months (single-family)

  • 7.5 months (condos)

This is a meaningful shift toward balance, particularly in condos where buyers now have increased options and negotiating power.

Pricing Stability

Despite the surge in supply, pricing has remained measured and stable

• Overall Median Sales Price: +1.4% to $436,000

• Single-Family Median: +1.7% to $455,000

• Condo Median: +3.2% to $325,000

For buyers comparing Beaufort real estate with Hilton Head homes for sale or Bluffton homes for sale, Beaufort continues to present relative value, particularly for full-time residents.

What This Means for 2026

Across Hilton Head, Bluffton, and Beaufort, January’s data reflects normalization.

Inventory is expanding.
Prices are stabilizing.
Buyers are selective.
Strategy matters.

For Sellers

Presentation, pricing discipline, and strategic marketing are essential. Overpricing is quickly corrected by time on market.

For Buyers

The return of inventory creates opportunity. With 4 to 5 months of supply in many segments, this is the most balanced Lowcountry market we have seen in several years.

The Bottom Line

The January 2026 data confirms a healthier Lowcountry real estate environment.

This is not a downturn. It is a reset toward equilibrium.

For those considering a move in Hilton Head real estate, Bluffton real estate, or Beaufort homes for sale, understanding the nuance behind these numbers is critical.

Local expertise remains the advantage.

If you would like a personalized analysis of your home or target neighborhood, Charter One Realty is here to guide your next move with clarity and confidence.