Susan Taylor entered the real estate business directly out of college, making her a true lifer in this profession! She managed a top sales office for one of the country’s largest real estate firms, where she was responsible for the training and coaching of a team of top-producing professionals. As a specialist in customer service and business development, she brings a depth of marketing experience to her practice.
Susan tells Charter One Realty about the path that led her to real estate, her home community on Daufuskie Island, and her advice for prospective buyers.
Charter One Realty: When did you know that you wanted to pursue a career in real estate?
Susan Taylor: In between college and potentially law school I started working for the realtor who sold us our first home as an assistant. 38 years later I’m still a realtor!
Charter One Realty: Tell us about your start in the business. How did the first year go?
Susan Taylor: My first year was in 1982 and I hit the ground running selling first homes to many of our friends who were newly married and listing homes of those who were ready to move up!
Charter One Realty: What’s kept you in the business after your initial success?
Susan Taylor: Every day in real estate is different. It provides a new set of challenges, solutions, and clients to help.
Charter One Realty: What’s one common mistake you see prospective buyers make?
Susan Taylor: Not using the services of an expert in their market.
Charter One Realty: How has technology changed the industry, and what does it mean for buyers?
Susan Taylor: Well in 38 years I have seen a lot of changes in technology. I think the biggest being IDX and the display of so much data and info is publicly available. Buyers have access to all the information and their relationship with their agent has shifted to one where we need to interpret and refine that information for them.
Charter One Realty: If you weren't working in real estate, is there anything else you could see yourself doing?
Susan Taylor: Architect!
Charter One Realty: What advice do you have for buyers looking in the Lowcountry?
Susan Taylor: While my team works throughout the area we specialize in Haig Point and Daufuskie Island. My advice is when exploring Daufuskie or HP that you use the services of an island resident who can really offer you the best information on what daily life is like in this special place.
Charter One Realty: Where are you from originally, and how did you come to live in the Lowcountry?
Susan Taylor: I’m a Jersey Girl. Grew up at the beach. Loved for decades in Wilmington, DE before arriving in the Low Country permanently. We had a vacation home on Daufuskie and decided to call it Home!
Charter One Realty: Please tell us about your neighborhood and your home.
Susan Taylor: I live in Haig Point on Daufuskie Island. The natural beauty that surrounds us every day still surprises me. A true sense of community where you know all of your neighbors. A chance to slow down, detach yourself from your car and suppress the urge that you have to be somewhere
Charter One Realty: Can you tell us why your community is so special to you?
Susan Taylor: We have 272 homes on 1100 acres. We are accessible only by boat and we have no cars, traveling by golf cart. It’s quieter for sure but we have everything we want at our fingertips. Golf, tennis, boating, fishing, beaches, horses, nature. It’s a utopia but just a boat ride away from everything else!
Charter One Realty: Please complete the sentence: “Home wouldn’t be home without . . .”
Susan Taylor: My family.