In today’s technology-driven world, 92% of buyers began their real estate search online. With the plethora of information available to potential buyers, today more than ever, buyers reach out to real estate professionals to help them connect the dots.
The same rings true for that of sellers. When the decision is made to market a property for sale, the goal of the homeowner is to sell their property at the best price with the least amount of hassles. For the vast majority, the most important goal is the sale of their property.
To accomplish their goals, sellers search out the expertise of a real estate professional. Just as buyers are looking to connect the real estate dots, sellers also turn to a professional for accurate pricing and an up-to-date market analysis. Online tools have made it easy for buyers and sellers to gather information regarding sales in their area, and an idea of where their property should be priced. But buyers and sellers take heed, even the CEO of Zillow thinks you should consult a real estate agent for accurate property values and worth. In a recent article found in Mansion Global, Zillow’s CEO, Spencer Rascoff, was quoted to say, “When we were trying to figure out the price for the house that we bought, we relied on the expertise of the real estate agent to help us decide what to pay. The Zestimate, at that point, was less important.”
Today more than ever, real estate professionals must be savvy. It’s no longer about the possession of information, but more importantly being able to translate that information for buyers and sellers.
Buying or selling a home is one of the biggest financial decisions you’ll make, especially when real estate transactions usually exceed $100,000. If you had a $100,000 legal question, chances are you would enlist the services of an attorney. Hiring a REALTOR helps minimize your risk in the entire process and is one of the smartest decisions you can make. If you’re thinking of buying or selling real estate in the Lowcountry, don’t underestimate the role a real estate professional can play in the process.